- Bitplanet says it will buy $40 million in Bitcoin on day one as it launches an institutional treasury in South Korea.
- A rebrand from SGA and investor-led control aim to position the company to manage corporate Bitcoin reserves.
Bitplanet said on August 28 it is launching what it describes as South Korea’s first institutional Bitcoin treasury and plans to allocate about $40 million to Bitcoin on its first day of operations. The venture is aimed at serving corporate and institutional clients that want to hold Bitcoin as part of their balance sheet strategy.
Investor group advances SGA rebrand to Bitplanet after stake purchases
The launch follows a restructuring around SGA, a Seoul-listed systems integration company that is being rebranded as Bitplanet. Recent disclosures indicate Asia Strategy Partners agreed to acquire 19.49% of SGA.
Separate statements from the investor consortium involved suggest they have secured effective board control ahead of the rebrand. The firm says the operational focus will shift toward institutional-grade custody and treasury services dedicated to Bitcoin.
Paul Lee, founder and managing partner of Lobo Ventures and a speaker at the Bitcoin Asia 2025 conference, outlined the plan during remarks at the event.
JUST IN: 🇰🇷 Bitplanet launches Korea's first global institutional #Bitcoin treasury company.
They plan to buy $40 million of #Bitcoin 🙌 pic.twitter.com/3C5B0e2iTT
— Bitcoin Magazine (@BitcoinMagazine) August 28, 2025
According to accounts of the presentation, the group intends to complete the rebrand and deploy the initial $40 million allocation at launch. Lee’s profile lists a focus on Bitcoin and financial infrastructure investing.
Company targets $40 million Bitcoin allocation on launch to seed corporate treasury services
Bitplanet says the day-one purchase is designed to seed its treasury operations and demonstrate balance-sheet alignment with prospective clients. The company characterises the platform as institutional in scope, with plans to manage reserves and develop custody and asset-management capabilities around Bitcoin only.
Several outlets reporting on the move attribute the $40 million figure to statements issued on August 28 and to remarks at the Hong Kong event.
The initiative comes as Asian corporates explore Bitcoin holdings for treasury diversification. In June, Seoul-based K Wave Media outlined a securities deal to fund a Bitcoin-treasury strategy.
In Japan, Metaplanet has continued to add to its Bitcoin holdings through 2025. These moves provide a regional backdrop for Bitplanet’s strategy, although market conditions and regulatory requirements in South Korea remain key variables for execution.
Bitplanet’s claim to be the first institutional Bitcoin treasury in Korea reflects the still-nascent state of corporate Bitcoin balance-sheet strategies in the country.
The firm has not disclosed a timeline for subsequent purchases beyond the initial allocation, nor has it detailed the custody architecture, risk controls or audit approach it will use.
Market participants will watch for formal filings associated with the SGA rebrand and for confirmation of the inaugural Bitcoin acquisition to assess how quickly Bitplanet can translate its launch into client mandates.
At the time of press, Bitcoin (BTC) was trading at $112,909.00, representing an exact increase of $1,536.00, or +1.38%, compared to the previous close. Bitcoin’s intraday range extended from a low of $110,924.00 to a high of $113,332.00.
